Can Subway Trademark FOOTLONG for…Sandwiches that are a Foot Long?
Doctor’s Associates, Inc., the parent company of the Subway sandwich chain, recently applied for a federal trademark for FOOTLONG for “restaurant services.” An article from NPR indicates not only that Subway may have a tough time achieving federal registration for the mark, but also that Subway may have an equally tough time enforcing any rights it claims in the FOOTLONG mark. The full article is available here:
http://www.npr.org/blogs/money/2010/05/subway_to_everyone_you_cant_se.html.
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