Education

  • J.D., University of Arizona, James E. Rogers College of Law, 2001
  • M.B.A., University of Arizona, Graduate School of Management, 2001
  • B.A., English Literature, University of California, Irvine, 1997
  • Comparative Literature Program, Yonsei University, 1995

Bar Admissions

  • Nevada

Jennifer Ko Craft

Partner
3993 Howard Hughes Pkwy.
Suite 600
Las Vegas, Nevada 89169
Phone 702.949.8331
Fax 702.949.8325

About Jennifer Ko Craft

Ms. Craft is a partner in the firm’s Intellectual Property and Sports and Entertainment practice groups. She practices primarily in the areas of domestic and international trademark and copyright prosecution, licensing and enforcement. Ms. Craft consults with clients in identifying various protectable aspects of the clients’ products, services and concepts, and in developing and managing their intellectual property portfolios. She also resolves trademark, copyright, and domain name disputes, including the resolution of disputes over contested trademarks before the Trademark Trial and Appeal Board, appeals before the Copyright Office and enforcing clients’ intellectual property rights on the Internet.

In addition to her prosecution practice, Ms. Craft drafts and negotiates a variety of agreements in the intellectual property and entertainment fields such as endorsement and personal services agreements and personal management agreements for athletes, artists and entertainers; option and purchase agreements for motion pictures and television shows; production and collaboration agreements for live stage shows; and licensing and merchandising agreements.

Prior to joining the firm, Ms. Craft was Associate General Counsel for Agassi Enterprises and Alliance Sports Management (now known as Prism), where she negotiated, drafted, and supervised compliance for over $40 million in licensing and endorsement agreements, management agreements, and player tournament agreements for NBA and ATP players and IRL drivers. She was also Corporate Counsel for Sunbelt Communications, where she handled all corporate and intellectual property matters for over a dozen NBC and FOX affiliates throughout the United States.

Representative Cases/Matters

Ms. Craft has assisted clients on a variety of matters, including:
  • Negotiating and drafting endorsement and licensing agreements for professional athletes, sports organizations and leagues, musicians and other entertainers against Fortune 500 companies; supervising compliance; and assisting in the resolution of complex contract and infringement disputes.
  • Working with clients on the launch of new product lines by drafting non-disclosure agreements for potential business partners, work for hire agreements for contractors, terms of use and privacy policy for new website, sweepstakes and contest rules; branding of the products and company domestically and internationally; reviewing advertisements and marketing materials to ensure proper use of their intellectual property; and enforcing the clients’ intellectual property rights against others.
  • Assisting casino, nightclub, restaurant and bar owners and real estate developers in clearing title for property names; securing the rights associated with the names; licensing their intellectual property to others; and enforcing their rights against unauthorized users.
  • Assisting producers in the licensing and distribution of their rights in live musical and dance performances, television shows, and sporting events by drafting production agreements, talent agreements, and rights of publicity and location releases; securing rights to perform music and other recordings at the events; and registering the trademarks and copyrights embodied in the performances, shows and events.
  • Assisting authors and other artists in clearing title for books and other creative works.
  • Working with a network of foreign counsel to register trademarks in the European Union, Canada, Mexico, Macau, Brazil, Argentina, Chile, Uruguay, South Africa, Russia, China, Hong Kong, Thailand, Japan, South Korea, Singapore, United Arab Emirates, New Zealand, Australia and elsewhere.

Memberships and Affiliations

  • Intellectual Property and Entertainment Sections of the American Bar Association, Member
  • Technology and Intellectual Property Section of the Nevada State Bar, Member
  • Clark County Bar Association, Member
  • American Intellectual Property Law Association (AIPLA), Member
  • International Trademark Association (INTA), Member
  • Grand Slam For Children (hosted by The Andre Agassi Charitable Foundation), Volunteer

Court Admissions

  • U.S. District Court, Nevada

Other Distinctions

Ms. Craft has been nationally ranked three years in a row (2006, 2007 and 2008) for the most trademark filings with the United States Patent and Trademark Office. She was ranked in:

Q3 of 2006: 1st in Nevada and 3rd in the nation
Q1 of 2007: 1st in Nevada and 21st in the nation
Q4 of 2007: 1st in Nevada and 1st in the nation
Q1 of 2008: 1st in Nevada and 23rd in the nation

Ms. Craft also contributed to the firm ranking in the top 40 in the nation in 2007 and top 20 in 2008 for the most trademark filings.

Ms. Craft was named 2008, 2009 and 2010 "Rising Star" by Super Lawyers Magazine. Selections are based on peer reviews and only 2.5% of Nevada attorneys are named a "Rising Star." In 2010, she was also selected by In Business Las Vegas as one of the “40 Under 40” business and community leaders in Southern Nevada